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Being Human in Your Business

  Are you a human being or just a human doing? It seems to be the in-thing to say: Social media puts a human face on our business. I suspect more than half of you reading this post don’t have a clue...

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What’s the headline to your story?

  Every Picture Tells a Story Have you noticed the increase in the use of images in social media marketing? Think about how Facebook posts become more engaging if they have an image or video attached...

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How The Breakfast Club Can Help You Find Your Voice

Everyone has their own take on how to find your voice for blogging or creating the marketing messages for your company. One of the best posts I’ve read was called Five Examples of Blogging Voices and...

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Myths of Marketing to Dads

When the poop hit the fan (yep, pun intended) Did you hear about last year’s online battle with the diaper brand Huggies and Dads? Yes, I said Dads. Not Moms. Huggies had launched a TV ad campaign...

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Blogging a Book: Organize Your Overview

Blogging a Book: Part Two of the Series   I realize it’s been awhile since I’ve written about the book blogging process. In my first post that I refer to as Spreading Blogging Cheer (read the post...

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Introducing our new product: The Casey Anthony Child Care Guide

She’s back in the news again I live in Orlando, the center of the Casey Anthony media circus. I’ve heard more about this case and how she got off to last me a lifetime. To honor the fact that I’ve...

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How to Feature Your Benefits

When you started your business   When you made the big decision to start your business, I believe it was based on the fact that this was something you knew how to do and you could do really well. When...

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The Boomer Consumer: Are They Rewinding or Just Winding Down?

A Boomer Conversation I was talking business with a good friend of mine who sells coupons for those books we get in the mail every other month. While she knows her form of marketing will soon fall to...

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Is Instagram The New Teenage Facebook?

Facebook isn’t one of the cool kids The reports are coming out that teenagers think Facebook isn’t cool anymore. I think it’s the combination of too many changes with the program, too many companies...

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Is Your Company Marketing to the Millennials?

The Gen Y Lunch Club As I was enjoying lunch at a local restaurant, I happened to notice a table of 20-something women sitting across from me. While they ate and chatted, I noticed the constant use of...

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Finding My Space on the Shelf

What’s your reason? Everyone has a reason to write a book. Sometimes we have a story to tell or something we feel compelled to write. I know this feeling. I’ve had this book idea rolling around in my...

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How to get Found on Pinterest

What is Pinterest? I love how people say, “Unless you’ve been living under a rock, you’ve probably heard of Pinterest by now.” I’m here to tell you to come out of from under your crawl space (or where...

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No One is Youer Than You

How do I show my personality? I get that question all the time when I meet a new coaching client. When I’m talking with them, I can see their personality shining through our conversation but they just...

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Confessions from a Twitter Addict

  Hello … my name is Penney and I’m a recovering Twitter addict. { Hello Penney …. welcome … } I’ve been in recovery now for 10 months, 2 weeks and 3 days. Some days I feel like I need to state this at...

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Blogging a Book: Mapping Your Book’s Content

My New Alice Attitude We’ve gone through the process to see WHO would read our book and WHY they’d buy it. Now we’re sitting in front of our computers, feeling like this scene in Alice in Wonderland as...

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Is Social TV the new black?

We’ve all done it At least once in your lifetime, you talked to the TV. You cheered on our favorite team or yelled at a ref for a bad call. You’ve screamed at the TV, “Are you kidding me? Did you folks...

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How To Find Your Company’s Visual Personality

Remember Show and Tell? I remember Show & Tell when I was a kid. We wriggled in our seats listening to the stories our friends shared about the  treasures they brought to school that day. And then...

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Why Is Planning Your Content Marketing Important?

Activity vs Productivity Do you feel like a hamster spinning on a wheel when it comes to your social media updates? You’re just going round and round from one social program to the next. While you’re...

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Is Social Media The World’s Largest Cocktail Party?

  “The cocktail party has a simple function in modern society. Its basic purpose is to pay off social debts.” — Hal Boyle, A guy who spends an awful lot of time talking about cocktail parties, for...

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4 Ways to Rock a List Post for Your Blog

Why use a list post? List posts for your blog is a great way to share your information. The cool thing about list posts is that they can work with any product or service as long as you’re giving your...

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